Profile
UX/UI and product designer with 6+ years of experience designing complex digital products - enterprise platforms, SaaS tools, robotics and training systems. I turn many roles, dense data and business rules into clear, buildable interfaces, and AI-powered features into prototypes that teams and stakeholders can decide on. I work closely with product owners, developers and QA from requirements to release.
Experience
2024 – Present
Freelance UX/UI & Product Designer
Own company - Concept-O · Denmark
First founded in 2019 (11 months), re-established in 2024.
Design partner for product teams building complex B2B, SaaS and robotics products, using AI-assisted discovery and rapid prototyping.
- DatumPro - UX/UI designer of a multi-module enterprise platform for telecom infrastructure planning: GIS map visualisation of network elements, status indicators, reports, data-heavy tables, role-based access and map tool setup in Catalog Studio, with weekly sessions with 10–15 client stakeholders
- O-Robotics - defined the mobile-first UX of a control center for autonomous outdoor robots, with real-time robot status and map-based route tracking
- Diplo - UX/UI & brand designer of a gamified, AI-supported learning platform for students and parents
- Other clients: Tempty Foods, Last Week In Denmark, Aalborg Institute for Development, ZooMall and more.
2022 – 2023
UI/UX Design Lead
GreenCarLane · Start-up
Led UX/UI for two MVP SaaS platforms in a fast-moving start-up.
- Built a design system from scratch
- Defined product structure and user flows through product mapping
- Conducted research and user testing
- Designed the UX for a machine-learning powered tool and a personalised dashboard
- Worked closely with engineers, data scientists, content creators and marketing
2021
UI/UX Designer
VRpilot · Short-term project
Restructured key user flows and parts of the design system for a VR flight-training app and its website.
- Simplified the sign-up and login flow
- Lowered cognitive load with a clearer colour palette and layout
- Created an industry-specific icon set
- Ensured consistency across platforms and devices
2019
UX/UI Designer, VR applications
Grundfos · Intern & student employee
Bachelor’s thesis, internship and student job, supporting the company’s digital transformation.
- Field research, surveys and user journey mapping
- A catalogue of new VR app concepts
- Design guidelines for VR apps
- An offline mobile app for door-to-door water delivery in rural areas
- A VR version of the physical pump-installation contest for plumbers, for venues where the full installation can’t be set up
Teaching
Ongoing
Guest lecturer & student mentor
Erhvervsakademi Aarhus | ReDI School Aarhus
Lectures and masterclasses on accessibility, sustainability, remote working, start-up environments and freelance design. Student mentor at Erhvervsakademi Aarhus.
Education
2018 – 2020
Bachelor’s in Digital Concept Development
Erhvervsakademi Aarhus
2016 – 2018
AP Degree in Multimedia Design and Communication
Erhvervsakademi Aarhus
2011 – 2012
Master’s in Fine Arts: Oil Painting
St. Cyril and St. Methodius University, Bulgaria
2007 – 2011
Bachelor’s in Art and Art Teaching
St. Cyril and St. Methodius University, Bulgaria
Working on a complex product? Let’s talk.
Tell me what you are building and let’s see how I can help. I usually reply with a few questions and a suggestion for a short intro call.
- linkedin.com/in/elitsa-mineva/
- Location
- Denmark · Aarhus